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Mondial launches a Straightening Ion Brush

MONDIAL, a leading company in several segments of small appliances, innovates once again and brings the sensation of the moment, the MONDIAL Straightening Ion Brush.

This personal care product that is successful abroad has high technology employed, releasing negative ions which, combined with the heat, leaves the hair smooth and nourished. MONDIAL Straightening Ion Brush offers protection to the hair strands, with great versatility for the day to day. Its use is the same when combing with the common brush resulting in straight hair as if it had left the hairdressing saloon. With advanced design, the temperature display provides precise control of the brush heating up to 230°C ensuring perfect smoothness with natural air and without damaging the wire structure.

You can check out the MONDIAL Straightening Ion Brush video.

Personal care spending has not fallen, people continues to take care of themselves and keep the sector as one of the most profitable. This scenario has increased MONDIAL's growth by 40% in the Women's Personal Care Line.

"At this moment MONDIAL is bringing many launches, expanding its portfolio and renewing products of some categories," says the company's Commercial and Marketing Director, Giovanni Marins Cardoso. "The Straightening Ion Brush is a great bet by MONDIAL. She is a total success abroad and many women already make their acquisition on international websites and shops.

Installed in Brazil 16 years ago, MONDIAL is a leader in various segments of small appliances such as ventilation, air fryers, blenders, fruit juicers, sandwich grills, electric grills, rice cookers and juicer. The company has two production units, one in Conceição do Jacuípe (In the Bahia State in the North east of Brazil) with 91,000 m² of constructed area and another in Manaus (In the Amazon State in the North of Brazil) with 4,000 m² of built area, employing 3,000 direct employees and 9,000 indirect workers.